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Recommendations for Effective Road Safety Campaigns

Guidelines | 25 March 2025

Formative research is undertaken to help guide the development of road safety campaigns. This research summary presents findings from studies examining responses to road safety television advertisements on speeding. The studies were undertaken by Vital Strategies as part of the World Health Organization (WHO) RS-10 Project and Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS) from 2010-2019 in 15 low- and middle-income countries including Brazil, Colombia, Ethiopia, Ghana and Vietnam. 
 

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Date

25 March 2025

Publication Type

Guidelines

Publisher Name

Vital Strategies

Countries

Global

Sources

International Organizations

Languages

English (en)